Designer: Crystal Comber
Project Description: Create a packaging concept for a product that has the ability to compete with current designs and products on the market. Specifically, a blindbox figure with a transparent quality that comes in a variety of colorways.
Audience/Buyers:
Analytical: Collectors of designer resins, toy and blindbox enthusiasts.
Impulsive: Ages 14+ Preferably the 18-30 crowd. Young adults with disposable income. Artists or individuals that appreciate cute or well-designed items to adorn their home or workspace.
Message: The featured figure/toy is exciting, cute and fun. The packaging reflects that and inspires and urge to purchase. Fulfills the need for a transparent collectible figure. Curiosity/Gambling urge that is created by effective packaging will cause buyers to purchase more than just one in an effort to collect all or acquire favored colorways.
Design Concept Layout: Clean and simple design and layout. Accurately portrays product in a stylized way and encourages urge to buy.
Specifications: A small package (box) that snugly contains a 2.25" x 1.75" figure, black or foil bag and possibly a designer card.
Information Needed On Box: Name/Headline, Positioning Statement, Representation of Character, Figure Size, Material, Copyright/Designer, Contact/Company info, Recycling Info, Relevant warnings, Manufacturing Info, Bar-code.
